Looking at Both Sides of the Coin

Revisiting the Role of Country of Origin in International Business

Authors

  • Alexander Josiassen
  • Richard Fletcher

DOI:

https://doi.org/10.15209/jbsge.v5i1.174

Abstract

In international business the country-of-origin and psychological distance concepts play crucial roles. Both have been extensively investigated by researchers. However, the notion that they both deal with country-perceptions as seen from the seller and buyer respectively have mostly been overlooked in the extant literature. In this article, the authors argue that the two concepts are critical to market success and that firms must consider their joint influence on the buyer-seller relationship as well as on the individual deal. The issue is further illustrated via a case study. Conceptually, the holistic network-perspective which the authors advocate is a distinct departure from previous research-traditions in either area.

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Published

2010-06-01

How to Cite

Josiassen , A., & Fletcher , R. (2010). Looking at Both Sides of the Coin: Revisiting the Role of Country of Origin in International Business. Journal of Law and Governance, 5(1), 1–12. https://doi.org/10.15209/jbsge.v5i1.174

Issue

Vol. 5 No. 1 (2010)

Section

Articles

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